We partner with ambitious leaders to decrease organizational suffering, solve complex operational challenges, and build environments where innovation and creativity can thrive.
New New Lab excels at a diagnostic-first approach, working as a thought partner to uncover root causes of inefficiency, stagnation, or creative bottlenecks. Click on any service below to learn how we co-create and implement 'never been done' solutions tailored to your unique context.
Guiding and optimizing globally distributed, cross-functional teams to drive transformation, scale impact, and foster environments where creative talent thrives.
Designing and implementing practical systems that fuel creativity and efficiency, particularly within high-stakes, innovation-driven environments. This includes workflow management, systems mapping, and technology optimization within creative organizations.
Developing multi-year brand strategic plans, guiding brand architecture development, and addressing endemic Go-to-Market & Product Creation issues for multi-billion-dollar businesses.
Stabilizing and optimizing innovation pipelines, as demonstrated by pioneering a Knowledge Operating System leveraging AI/ML to transform manual processes into rapid insights. This also includes guiding leadership on the strategic application of such advanced tools.
Guiding senior leadership through the complexities of new technologies (e.g., AI/ML, advanced collaboration platforms) to ensure they not only understand the potential but also how to strategically implement and integrate these tools into core business operations. This includes translating technical concepts into actionable insights for decision-makers.
Providing confidential space for senior leaders to openly discuss their most pressing challenges and roadblocks. This service is designed to facilitate deep ideation, helping leaders clarify their thinking, explore various pathways to solutions, and build confidence in their strategic decisions – empowering them to find their own answers.
We don't just solve problems; we build capacity and empower your teams for sustained success by focusing on these three pillars.
We start by asking questions to uncover the true, often hidden, challenges and opportunities within your organization.
We approach every problem with empathy for the people impacted by organizational systems and processes.
Our work is driven by a clear purpose: to build sustainable, thriving creative environments where teams can do their best work.